Theory
Strategic
Our ethos lies in building a close relationship between our clients and ourselves. This way our clients make sure they achieve their business and marketing objectives and we deliver a cracking campaign that will make our rivals green with envy.
Thought
We pride ourselves on not only getting to know our clients and their brands, but also analysing their competition - this ensures that we truly understand our client’s needs and that we can evaluate how best to communicate this.
Customer relationship management
Understanding and segmenting your customers through the use of (CRM) Customer Relationship Management, allows us to make sure that the right person receives the right message. This has a direct impact on awareness and, most importantly, response.
Planning
We work closely with our clients to analyse their existing marketing collateral and its performance. After an initial scoping phase, a marketing communications (marcoms) plan is drawn up, setting business and marketing objectives for the campaign.
Analysis
Upon completion, we’ll constantly monitor and evaluate every aspect of our work's progress. This way we can make recommendations to improve the work, so that we can either drive awareness or response.
Your Account manager will keep you updated with regular reviews and present analysis of campaign data and feedback. So, as soon as we know, you’ll know.
Reporting
Ways in which we measure your customers' responses and subsequently how well the campaign is performing include open rates, click through and sign-up. Our analysis is the equivalent to looking over your customer's shoulder as they receive a piece of direct mail or thumb through a magazine. We can tell exactly what grabbed their attention or what sent them to sleep.