Norwich Union
Norwich Union, one of the UK's largest financial institutions wanted a user-friendly, engaging and educational website to help the target audience make sense of the financial world. They wanted to disrupt people's thinking and jolt them into developing an interest in learning about financial planning.
We produced four user-centred microsites, which focused on making the first steps into a better financial future - areas include investment, protection, pensions and annuities. These are accessed through Norwich Union's corporate site. The site offers a customer-friendly journey of discovery through education and interaction. Users can write and save notes, calculate budge, mortgage and financial planning, bookmark articles and find lots of advice.
The results can be saved onto a 'your page' area for further reference. All the way through the user journey, ease of use and step by step planning were the watchwords. The site as been a resounding sucess, resulting in twenty times more customers employing it to find a financial advisor than from previous Norwich Union campaigns.
